Billboard Campaign Continues

If you’re having a big sale, unveiling a new business or backing a political candidate a billboard is a great medium to get your message seen by a lot of people. A billboard is especially useful for drawing attention to problems in a community like not wearing seatbelts, preventing forest fires or rescuing the water supply from out-of-control pollution.

Billboards also have an advantage of repeating a message. Every time people drive by a billboard they get one more exposure to the message. You can try to look away, but somehow you can’t resist looking just before you pass by. You know it’s there.

Whether people act on the message is a different story. People will often ignore an advertisement until they need that something being advertised. In the case of wanting clean air and clean water, people will probably only act when they feel they can’t get it anymore. By that time it will be too late.

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5 Comments

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5 responses to “Billboard Campaign Continues

  1. runroader

    These “animal factories” you refer to ARE family farms. Farms with fathers and sons, mothers and daughters, sisters and brothers, even grandchildren working on them every day. They are doing what they love and doing so with their families. Most of those farms are on the sites their grandparents and great-grandparents settled long before most other people in the area today were even here. It seems everyone thinks they should be allowed to have internet, smart phones, and cool gadgets to make our lives better, but they expect farmers to run their business like farmers were 75 years ago. Just because it’s a modern dairy doesn’t mean it’s not a family farm.

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  2. Hank

    That new sign you posted on hwy 42 is very fine. Most people already know that an animal factory is no more a family farm than a Super Walmart is a neighborhood store. Notice that when a Super Walmart moves in, neighborhood stores are driven out. The county-wide stifling spring stench of strewn effluent is now providing unique animal factory… olfactory… testimony to this ill conceived and unsustainable polluting practice.

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  3. Mark

    Industrial Agriculture is clearly not the “family farm”. Confined animals referred to as “units”, Mega-sized manure lagoons(millions and millions of gallons!), eco-systems destroyed by pollution, and indifference to neighbors and the community as a whole are all behaviors that would make the old timers in farming and the forefathers of farming heritage to roll in their graves!
    These practices look like corporations and are funded by big AG subsidy money. The public sentiment is moving away from this model, that has lost its way on animal husbandry values, good stewardship principles, and basic respect and concern for community.

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  4. Rick

    Manure storage and dispersal is right out of the dark ages. Please stop with the cutting edge technology commentary. When our leadership finally acts upon the “sound science” they already know, each one of these colossal made to fail farms will have either folded or have multi-million dollar treatment facilities to treat the waste like we currently do with human waste now. This is clearly a race to the bottom.

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  5. concerned citizen

    Every so called “factory farm” I have ever come across started out as a family farm. I remember my Grandfather telling me that his Grandfather had 200 ac. in the 1920’s Back then THAT was a factory farm. What do you expect to occur after you weed out the little guys because they haul manure daily on frozen and snow covered ground and force them to sell the animals and there land to larger farms with Manure Storage? You then expect to go to the grocery story and pick up your milk and complain when the price goes to $3 a gallon. Here is your choice today. Less cows = higher Milk, Cheese, Butter, Yogurt Prices or lets continue the path of environmental stewardship and get the manure incorporated during the most ideal time to reduce manure runoff and leaching plus increase our cow numbers in the state of wisconsin, keep those people at the cheese factories employed and control our grocery bill.

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